<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:dc="http://purl.org/dc/elements/1.1/"
     xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
     xmlns:admin="http://webns.net/mvcb/"
     xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:media="http://search.yahoo.com/mrss/">
<channel>
<title>Not Another Marketer – B2B Media Hub &amp;amp; Community &#45; : Marketers’ Favourites</title>
<link>https://blog.notanothermarketer.nl/rss/category/marketers-favourites</link>
<description>Not Another Marketer – B2B Media Hub &amp;amp; Community &#45; : Marketers’ Favourites</description>
<dc:language>en</dc:language>
<dc:rights>© 2025 Not Another Marketer – Media &amp;amp; Community for B2B Marketers. All rights reserved. ❤</dc:rights>

<item>
<title>I Don’t Want a Gorilla Problem. I Want an Alternative Butler with System 2 Guardrails!</title>
<link>https://blog.notanothermarketer.nl/i-dont-want-a-gorilla-problem-i-want-an-alternative-butler-with-system-2-guardrails</link>
<guid>https://blog.notanothermarketer.nl/i-dont-want-a-gorilla-problem-i-want-an-alternative-butler-with-system-2-guardrails</guid>
<description><![CDATA[ We are rushing to build AGI using impulsive System 1 thinking, risking the &quot;Gorilla Problem&quot; where we create a species smarter than us and lose control. We are currently building &quot;Genie&quot; systems that blindly pursue goals with zero guardrails, potentially acting against human interests or even resisting being turned off just to complete a task.

The solution is a &quot;Humble AI&quot; acting as an &quot;Alternative Butler&quot;—one that uses calculated System 2 reasoning to pause, admit uncertainty, and defer to human preferences. We need global powers to agree on these safety measures now, similar to the Cold War nuclear treaties, to ensure we get a helpful assistant rather than an existential threat. ]]></description>
<enclosure url="" length="49398" type="image/jpeg"/>
<pubDate>Sun, 14 Dec 2025 17:16:15 +0100</pubDate>
<dc:creator>Ayse Guvencer</dc:creator>
<media:keywords></media:keywords>
</item>

<item>
<title>What Marketers Need to Know About Three Core Financial Statements</title>
<link>https://blog.notanothermarketer.nl/what-marketers-need-to-know-about-three-core-financial-statements</link>
<guid>https://blog.notanothermarketer.nl/what-marketers-need-to-know-about-three-core-financial-statements</guid>
<description><![CDATA[ The number one tension in the board room is financial literacy when it comes to marketers. Core financial statements like the P&amp;L, Balance Sheet and the Cash Flow Statements are crucial for the health of the business. P&amp;L is how you are growing, Balance Sheet is if this growth is effective and the cash flow statement is how survivable all of this is. Understanding how they interact for marketers is important when it comes to articulating that marketing is CapEx like an investment and not OpEx like a write off. It should be top of mind for every CMO that wants to take that seat at the board and lead the conversations. ]]></description>
<enclosure url="" length="49398" type="image/jpeg"/>
<pubDate>Wed, 10 Dec 2025 13:45:24 +0100</pubDate>
<dc:creator>Ayse Guvencer</dc:creator>
<media:keywords></media:keywords>
</item>

<item>
<title>Congratulations! OpenAI Is Building an Agentic Operating System!</title>
<link>https://blog.notanothermarketer.nl/congratulations-openai-is-building-an-agentic-operating-system</link>
<guid>https://blog.notanothermarketer.nl/congratulations-openai-is-building-an-agentic-operating-system</guid>
<description><![CDATA[ With Atlas entering the browsing space, OpenAI is not only focused on an agentic browser. It set its sights on building an agentic operating system. This changes the game in terms of how not only how information is consumed, discovered on the open web, but with buying bots and autonomous agents, this also drastically changes the buying behavior; not only for retail and ecommerce but with SaaS buying committees as well. Atlas is the new most influential buying committee member as it intervenes during the research process. We should all be ready for these changes. ]]></description>
<enclosure url="https://blog.notanothermarketer.nl/uploads/images/202511/image_870x580_6915c10c67091.jpg" length="53372" type="image/jpeg"/>
<pubDate>Thu, 13 Nov 2025 12:32:57 +0100</pubDate>
<dc:creator>Ayse Guvencer</dc:creator>
<media:keywords>agentic browser, chatgpt, openai, atlas, operating system, ios</media:keywords>
</item>

<item>
<title>Retention Is the New Acquisition &#45; Why Churn Control Beats Lead Volume in Tough Markets!</title>
<link>https://blog.notanothermarketer.nl/retention-is-the-new-acquisition-why-churn-control-beats-lead-volume-in-tough-markets</link>
<guid>https://blog.notanothermarketer.nl/retention-is-the-new-acquisition-why-churn-control-beats-lead-volume-in-tough-markets</guid>
<description><![CDATA[ Most SaaS teams focus on acquisition and ARR while ignoring churn — the silent killer of growth. This article explores why retention is the new acquisition strategy, how marketing must own NRR and customer expansion, and the key retention plays that drive sustainable SaaS growth. ]]></description>
<enclosure url="https://blog.notanothermarketer.nl/uploads/images/202510/image_870x580_68f23a9bb3b51.jpg" length="40462" type="image/jpeg"/>
<pubDate>Thu, 16 Oct 2025 15:03:29 +0200</pubDate>
<dc:creator>Ayse Guvencer</dc:creator>
<media:keywords>SaaS churn, customer retention, NRR, ARR, SaaS marketing, leaky bucket problem, churn management, customer success, lifecycle marketing, SaaS growth, marketing strategy, customer expansion, upsell, cross-sell, retention marketing, SaaS unit economics, marketing ROI, SaaS leadership, net revenue retention, marketing operations</media:keywords>
</item>

<item>
<title>Growth Marketing Trends 2025: Key Insights from the First TGS Conference in Amsterdam [Recap]</title>
<link>https://blog.notanothermarketer.nl/growth-marketing-trends-2025-key-insights-from-the-first-tgs-conference-in-amsterdam-recap</link>
<guid>https://blog.notanothermarketer.nl/growth-marketing-trends-2025-key-insights-from-the-first-tgs-conference-in-amsterdam-recap</guid>
<description><![CDATA[ Discover the top growth marketing trends revealed at the first TGS Conference 2025 in Amsterdam. Read our full recap of roundtables, inspiring speakers, and key takeaways for marketers, founders and operators. ]]></description>
<enclosure url="https://blog.notanothermarketer.nl/uploads/images/202509/image_870x580_68da78c703de4.jpg" length="83366" type="image/jpeg"/>
<pubDate>Mon, 29 Sep 2025 14:18:13 +0200</pubDate>
<dc:creator>Isabel Reyes</dc:creator>
<media:keywords></media:keywords>
</item>

</channel>
</rss>